Socoolgadget is about helping DIYers, freelancers & small businesses build better websites, do more effective marketing, and create more profitable businesses.
The focus is on finding the signal within all the noise, chatter, hype, complexity and (unfortunately) charlatanism in web development & digital marketing. And then creating the quality useful resources that should exist in the world.
You’ll find long-form tutorials, opinion pieces, deep-dive guides, product reviews & more. I’ve built handy quizzes, business-specific setup templates, and random experiments over the years. Topics range from SEO to Paid Advertising to Analytics to the mechanics of building websites to behind the scenes tips, tactics & tools that will make your business more effective.